Cookie Policy
Last updated: September 30, 2026
This page lists everything this site stores on your device and why. The site's own code sets no cookies: it only uses your browser's local storage to save your test. Every cookie below is set by Google, for Google Analytics and Google AdSense. Our Privacy Policy explains the wider picture.
Browser Storage Set by This Site
Local storage stays on your device. It isn't sent with requests, and we can't read it. Your answers are never sent anywhere.
| Name | Where | Purpose | Lifetime |
|---|---|---|---|
rice-purity-answers | Local storage, this site | Remembers which boxes you checked so you can come back to the test | Until you reset the test, press “Start over” or clear site data |
rice-purity-score | Local storage, this site | Holds your latest score for the results page | Until you reset the test, press “Start over” or clear site data |
rpt-score-submitted | Local storage, this site | Notes that you already added a score to the optional statistics | Until you clear site data |
Google Analytics Cookies
We use Google Analytics to count visits and see which pages are read. It never receives your answers. See Google's Analytics cookie page.
| Name | Where | Purpose | Lifetime |
|---|---|---|---|
_ga | This site (set by Google Analytics) | Tells visits from different browsers apart | 2 years |
_ga_<ID> | This site (set by Google Analytics) | Keeps track of the current session | 2 years |
Google AdSense Cookies
Ads on this site are served by Google AdSense. Google and its partners use cookies to show ads, limit how often you see the same one, measure them and prevent fraud, and, where you allow it, to personalize them based on your visits to this and other sites. The names below are the main ones; Google keeps the full, current list on Cookies used by Google advertising products, and explains its use of data in How Google uses information from sites or apps that use our services.
| Name | Where | Purpose | Lifetime |
|---|---|---|---|
__gads | This site (set by Google AdSense) | Advertising and security | 13 months |
__gpi | This site (set by Google AdSense) | Advertising and security | 13 months |
__eoi | This site (set by Google AdSense) | Security and fraud prevention | 6 months |
id | doubleclick.net (Google) | Ad serving, personalization where allowed, and security | 13 months in the EEA and UK, 24 months elsewhere |
test_cookie | doubleclick.net (Google) | Checks whether your browser accepts cookies | 15 minutes |
Consent Cookies (EEA, UK and Switzerland)
Visitors in the EEA, the UK and Switzerland are shown Google's consent message before advertising and analytics cookies are used for personalized ads and related purposes. The message stores your choice in these cookies.
| Name | Where | Purpose | Lifetime |
|---|---|---|---|
FCCDCF | This site (set by Google’s consent message) | Stores the choice you made in the consent message | 13 months |
FCNEC | This site (set by Google’s consent message) | Measures how the consent message is used | 365 days |
Your Choices
- In the EEA, the UK and Switzerland: make your choice in Google's consent message. To change it, clear this site's cookies and reload the page; the message will ask again.
- Personalized ads, anywhere: opt out in Google's Ads Settings or at aboutads.info.
- Google Analytics, anywhere: install Google's opt-out browser add-on.
- Your browser: you can block or delete cookies in its settings. The test still works. If you also block local storage, the test works but won't remember your progress.